Advertisement is everywhere we go. It is estimated that the average American consumer is exposed to 1,500 advertising messages per day (Silverblatt, 177). This means that in just your every day, average activities, you come across 1,500 different advertising campaigns. Each of these campaigns is specific to a target demographic and they are specifically crafted to cater to a specific age group, gender, or even race. Advertisement is one of the most prevalent topics in all of current media.
In this commercial, we are presented with a character. This character is used to represent mayhem, specifically mayhem that affects your car. This advertising campaign is useful on many levels because it is not only humorous, but it is informative. While is it very amusing to see a grown man acting like a teenage girl, it is also very educational in that it presents you with a very real-life problem regarding cut-rate insurance. Allstate does a good job of both making the consumers laugh with their commercial as well as promoting their insurance agency.
Nice blog, and I agree. Not many other big name insurance companies can both attract attention and present you with accidents that can really happen.
ReplyDeleteI love that the All State commercials are also focused on a younger demographic, than the typical 30 - 40 somethings.
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